The deli and bakery sections are more than just departments—they're destinations. In today’s competitive grocery environment, they also serve as key differentiators that influence where customers choose to shop. But here’s the secret ingredient many overlook: the right packaging can dramatically boost product visibility, freshness, and overall sales.
First Impressions Matter: Packaging Is Visual Merchandising
Shoppers make snap decisions. According to research published in the International Journal of Environmental Research and Public Health, packaging strongly influences consumer perception, especially when it comes to quality and freshness.
For deli meats, cheeses, pastries, and prepared meals, the packaging must do more than contain—it must sell. That means:
- Clear visibility for attractive presentation
- Secure seals to prevent leaks and maintain hygiene
- Materials that hold up in hot, cold, and grab-and-go environments
Freshness Sells—But Only If It Lasts
Nothing kills sales faster than a soggy croissant or wilted salad. And shrink from spoiled product can add up fast. According to Retail Dive, shrink costs the grocery industry over $100 billion annually.
At Coppice and Coppice Sirane, we engineer packaging that protects freshness and texture. Our bakery crisping trays and susceptor boards help baked goods stay crisp even after reheating. Our foil trays and lidding solutions for deli items ensure temperature control while reducing moisture build-up.
Functionality That Works in the Real World
Deli and bakery departments are fast-moving. Teams need packaging that works across:
- Hot case displays
- Chilled counters
- Back-of-house prep
- Takeaway and home heating
Our smoothwall aluminium containers are oven-safe, air fryer-ready, and leak-resistant, while our kraft trays and foil bags support cold prep, grab-and-go, and compostable applications. Coppice Sirane’s absorbent pads, bakery films, and compostable wraps are tailored for short shelf life items with strict performance demands.
Private Label and Premium Brand Appeal
Retailers expanding private label lines need packaging that elevates brand identity and builds shopper trust. A study by NielsenIQ found that private label products grew three times faster than national brands in recent years. Why? Shoppers are looking for quality and value—but it still has to look good.
That’s why we offer customised solutions: embossed logos, lacquer finishes, colour matching, and dual-compartment designs—all designed to differentiate your products on shelf or in case.
Packaging That Performs—and Sells
From bakery counters to deli islands, the packaging you choose can be the difference between a product that moves quickly—and one that gets marked down.
At Coppice, we believe great packaging should be:
- Functional across use cases
- Sustainable in material and lifecycle
- Flexible to meet your store’s needs
- Attractive to drive sales
See It for Yourself at IDDBA
We’ll be showcasing our latest deli and bakery packaging innovations at IDDBA 2025 in New Orleans. Visit Booth 6615 to explore everything from foil containers and crisping trays to kraft wraps, rotisserie bags, and bakery boards.
Want a sneak peek? Check out our full product preview in our latest post: Why Coppice Packaging Is the One to Watch at IDDBA 2025
Packaging isn’t just protection. It’s presentation. It’s performance. And it’s profit.