Job Title:

National Account Manager

Reports to:

Sales Director

Team:

Sirane Sales

People Manager:

No

Scope

Main Purpose of the Role:

The National Account Manager will be responsible for managing and developing a portfolio of key customer accounts across Sirane’s absorbency and specialist packaging product ranges. In addition to driving profitable growth within existing accounts, this role will have a defined focus on re-engaging dormant accounts and winning back previously lost customers, converting historic relationships into commercially viable opportunities. The successful candidate will act as the primary commercial interface between Sirane and its customers, ensuring alignment between customer demand, operational capability, service performance and margin discipline.

Responsibilities

Account Growth & Development

·       Manage and develop a defined portfolio of national accounts across retail, processors, food manufacturers and specialist sectors.

·       Drive profitable growth across Sirane’s absorbency and specialist packaging ranges.

·       Identify and execute cross-sell and up-sell opportunities within existing accounts.

·       Develop structured account plans for top-tier customers.

Dormant Account Re-Engagement & Win-Back Strategy

·       Identify dormant and lapsed accounts (no trade in 12+ months) and develop structured reactivation plans.

·       Re-engage lost customers with targeted commercial proposals aligned to current Sirane capabilities.

·       Convert reactivated accounts into sustainable repeat business.

·       Report quarterly on dormant account pipeline and conversion performance.

Margin & Commercial Discipline

·       Protect and grow gross margin through disciplined pricing and cost recovery.

·       Lead customer price reviews in line with raw material movements and business strategy.

·       Ensure all new or reactivated business meets agreed commercial thresholds.

NPD & Innovation Conversion

·       Work closely with customers to develop and convert new product development opportunities.

·       Ensure effective qualification before sampling.

·       Drive strong conversion from trial to commercial launch.

Forecasting & S&OP Alignment

·       Provide accurate rolling 12-month forecasts for managed accounts.

·       Collaborate with Customer Service, Operations and Procurement to ensure demand visibility and delivery performance.

·       Support stock management and minimise obsolescence risk.

Knowledge / Skills / Experience

·       Experience managing national accounts within packaging, food manufacturing or absorbency sectors.

·       Proven track record of account growth and customer retention.

·       Strong commercial acumen and margin awareness.

·       Ability to manage complex customer requirements.

·       Strong forecasting discipline and CRM capability.

·       Excellent communication and negotiation skills.

·       Clean driving licence and willingness to travel regularly.

 

Personal Attributes

·       Commercially astute.

·       Structured and analytical in approach.

·       Confident re-engaging lapsed relationships.

·       Resilient and proactive.

·       Strong cross-functional collaborator.

·       Customer-centric with disciplined execution.