Are aluminium containers oven-safe?

Yes. Coppice aluminium containers are certified oven-safe and can withstand temperatures up to 220°C. They’re ideal for cooking, reheating, and hot-hold applications.

Can I put a frozen aluminium tray directly into the oven?

Yes. Our trays are engineered for freezer-to-oven convenience. Just ensure the tray isn’t tightly sealed and allow for safe thermal expansion.

Are aluminium trays recyclable?

Absolutely. Aluminium is 100% recyclable and can be reused endlessly without loss of quality. It’s widely accepted in UK kerbside recycling collections.

Do aluminium containers work in air fryers?

Yes. Many Coppice trays are air fryer-compatible—perfect for reheating or crisping smaller portions. Just ensure there’s proper airflow around the tray.

Are aluminium trays microwave safe?

In general, aluminium is not microwave-safe in standard domestic microwaves. However, some commercial models allow for safe use of foil trays—always check your equipment guidelines.

What types of food can be cooked in these trays?

Coppice trays are ideal for ready meals, lasagnes, casseroles, roasted vegetables, proteins, bakery items, and more. They're also suitable for hot-hold and chilled display.

Can I seal these containers with film or clip-on lids?

Yes. Our trays are compatible with both heat-seal films and clip-on lids, depending on your production requirements. This ensures hygiene and extends shelf life.

Are Coppice aluminium containers suitable for retail use?

Yes. Our containers are widely used in supermarkets, QSRs, and convenience stores. They offer excellent presentation, durability, and heat retention for hot food to go.

Is aluminium packaging better than plastic for sustainability?

Aluminium has a much higher recycling rate and lower long-term environmental impact compared to most plastics. It’s one of the most sustainable packaging materials available today.

Head of Sales – Sirane & Coppice

Department: Commercial
Location: Remote, with regular travel to customer locations and Coppice and Sirane sites
Reports to: Group Sales and Marketing Director
People manager: Yes – National Account Managers and wider sales team members as required

The opportunity

We are looking for an experienced Head of Sales to lead the commercial growth agenda across Sirane and Coppice.

Working closely with the Group Sales and Marketing Director, you will turn our long-term commercial strategy into effective sales plans that deliver profitable revenue growth, develop strategic customer relationships and strengthen performance across key markets.

This is a senior, hands-on leadership role. You will lead and develop the sales team, bring structure and discipline to forecasting and pipeline management, and work across the business to build sustainable growth and long-term customer partnerships.

What you will be responsible for

Commercial leadership

Develop and deliver the annual sales strategy, budget and commercial objectives across Sirane and Coppice.
Drive profitable revenue growth through strategic account development, market expansion and new business acquisition.
Deliver agreed sales, margin and profitability targets through disciplined planning and execution.
Identify opportunities across Grocery, Wholesale, Food Manufacturing, Foodservice and other relevant FMCG sectors.
Translate market trends, competitor activity and customer developments into commercial action.
Lead commercial forecasting, pipeline management and budget planning.

Customer leadership

Build trusted, executive-level relationships with key customers and strategic partners.
Lead strategic account planning and Joint Business Planning activities.
Turn customer needs, opportunities and challenges into clear business plans.
Act as the senior escalation point for significant customer and commercial issues.
Support customer retention, growth and long-term partnership development.
Represent Sirane and Coppice professionally across customer organisations and industry networks.

Team leadership

Lead, coach and develop a high-performing sales team focused on accountability, ownership and delivery.
Set clear objectives, KPIs and development plans across the sales function.
Build succession strength and develop future commercial talent.
Create a collaborative culture of high performance and continuous improvement.
Lead by example, demonstrating sound commercial judgement, resilience and credibility.

Commercial performance and collaboration

Own sales reporting, forecasting, pipeline reviews and business performance analysis.
Strengthen account planning, pricing governance and opportunity management.
Monitor customer profitability and lead activity to improve margin performance.
Lead the commercial contribution to the S&OP process, providing high-quality forecasts and market intelligence.
Work closely with Operations, Supply Chain and Customer Service to align customer commitments with operational capability.
Collaborate with Innovation and Marketing teams to develop and commercialise new opportunities.
Identify risks early, develop practical solutions and help the business make decisions at pace.

What success looks like

Success in this role will be measured through profitable revenue growth, margin performance, new business wins, strategic account expansion, customer retention and forecast accuracy. You will also strengthen commercial planning, pipeline visibility and the development and performance of the sales team.

What we are looking for

Essential experience and capabilities

Proven experience in a senior sales leadership role within FMCG, food, manufacturing, packaging or a related sector.
A demonstrable record of delivering profitable sales growth and margin improvement.
Strong commercial and strategic planning capability.
A proactive, entrepreneurial approach to identifying and converting growth opportunities.
Experience leading commercial teams across multiple sites, business units or product categories.
Experience coaching and developing high-performing sales teams.
A proven record of managing complex strategic customer relationships and negotiations.
Experience across multiple customer channels, including Grocery, Wholesale, Food Manufacturing and Foodservice.
Strong forecasting, planning and pipeline management capability.
Excellent stakeholder management, influencing and communication skills.
The ability to operate effectively in a fast-paced, hands-on and evolving business environment.

Desirable experience

Packaging industry experience.
A strong understanding of S&OP and demand-planning principles.
A commercial or business-related degree, or equivalent experience.
Experience implementing structured commercial processes and governance frameworks.

Our values

How we achieve results is just as important as the results themselves. We look for people who take ownership, put customers first, maintain high standards, continuously seek improvement and use resources wisely.

Our values are One Team, Own It, Customer First, Right First Time, Better Every Day and Make It Count.

Working arrangements

This is a remote-based role with travel of up to 65% across customer locations, Coppice and Sirane sites and other business locations. Occasional overnight stays may be required. Site visits may require compliance with local health, safety and PPE requirements.

Inclusion

We are committed to fostering an inclusive, diverse and equitable workplace. We welcome applications from all suitably qualified individuals and are dedicated to ensuring our recruitment process is accessible to everyone.

How to apply

If you are an experienced commercial leader who can combine strategic thinking with hands-on delivery, we would like to hear from you. Please use the Apply Now form below.

August 14, 2026

Older Post Back to Careers at Coppice

Head of Sales - Sirane & Coppice